
Users don’t have to worry about sharing their personal data, like their name, email, or phone number, and marketers can rest assured knowing web push is GDPR compliant. Unlike other marketing channels, web push notifications offer users a seamless opt-in experience ―they simply select `Allow’. Guess what? They don’t have to be on your website to receive a web push notification from your brand- pretty sweet, huh? All they need is an Internet connection. Let’s say a user is on your website and navigates to their favorite social media site.

These messages are contextual, timely, personalized, and best used to engage, re-engage, and retain website visitors. Web push notifications (also known as browser push notifications) are actionable messages sent to a visitor’s device from a website via a browser. If you’ve subscribed to a brand’s web push notifications, then you’re no stranger to the messages that periodically pop up at the top right of your desktop screen.
