With virtually the same selection music and similar ancillary services (music recommendations, radio playlists, curated playlists) it would seem that the user experience shouldn’t be that different. I myself have bounced between Apple Music and Spotify over the past 5 years and I can say that Spotify continues to win me back every time. Granted there are many different factors at play here including the fact that Apple doesn’t have a free option available, but I believe part of Spotify’s success is how easy-to-use and delightful their interface is. Compare this to Apple Music’s 68 million subscribers and Spotify definitely seems to be winning the war at this point. There were definitely players in the space such as Rhapsody, but they still had a hard time convincing a mass audience that streaming was the way to listen to music on a day-to-day basis.įast forward to today and Spotify boasts over 299 million users and 138 million paying subscribers. At the time of Spotify’s initial launch in 2008, music streaming and streaming in general was more of a novelty than the competitive battleground that it is today.
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